Social On-The-Go: Managing A Mobile Social Presence
There’s no question that managing the social media presence of a business is full-time work. Not to mention work that keeps you strapped to a computer. So it’s difficult to constantly stay connected to...
View ArticleWhat You Need to Know About the New Facebook Insights
Getting the attention of your audience on Facebook has definitely become a science. There’s a number of characters to consider, timing it just right, how to entice with multimedia, and even strategy...
View ArticleHow to Market with Foursquare When You’re Not a Brick and Mortar
If you have a virtual business or take clients while working from home, you might be wondering how in the heck Foursquare could help you. That’s understandable. If you’re not familiar with the social...
View ArticleHow Twitter Chats Can Give Your Brand the Personality It Needs
There’s more to Twitter than what meets the eye. Newbies assume the community wants to know what they had for lunch today. Well, unless you’re a world-class chef sharing interesting meals on a daily...
View ArticleWordPress, Blogger, or Tumblr: Choosing the Best Blogging Platform
Blogging is a popular form of content creation today and the number of platforms to choose from can be pretty overwhelming, especially when you want to create a blog for your business and you need to...
View ArticleThe Key Social Media Tool for a Successful Crowdfunding Pitch
With all the talk about crowdfunding, if you’re an entrepreneur or small business owner, it’s probably crossed your mind at least once that you might want to get in on this trend. How can you help it...
View Article5 Ways To Make Your Facebook Posts Pop
The Facebook news feed is a very competitive place. If you don’t already have high engagement (consistent likes and comments, also known as an Edgerank score), the likelihood of your posts popping up...
View ArticleInstagram and Pinterest: How They Differ, Are They Right For Your Business?
We live in a very photo-friendly digital world. On Facebook, the photos on your news feed make you hit the “like” button much quicker than a status update. On YouTube, the still image before you watch...
View ArticleLinkedin Endorsements: What You Need To Know About Being Endorsed
LinkedIn has been upgrading its site consistently for a few months now, and one of their newest features is the Endorsement. In short, a quick way to acclaim your connections for their listed...
View ArticleLooking for digital marketing success? Get some brand personality
As a business, it’s becoming increasingly difficult to stand out online. Social media is constantly changing, becoming more expensive, and overwhelming those looking to it as an avenue of promotion. In...
View ArticleWhy You Should Create Video Content (And Some Local Ideas To Inspire)
Social this and social that. Everyone’s doing it, but who’s standing out from the crowd? Creativity in digital marketing is in high demand, and brands are racking their brains for how to achieve it....
View ArticleWhy Your Fans Aren’t Liking Your Facebook Updates
Your engagement is down on your Facebook page, so what do you do? Blame Facebook, of course! “They want us to pay to promote our posts! That’s why we don’t have as many likes.” Valid argument. You’re...
View ArticleHow Video Can Increase Revenue from Current Clients
It’s typical for businesses to think about potential customers when they’re designing a marketing strategy for their brand. But what about your current clientele? You know, the ones who already know...
View ArticleKey Elements to Starting an E-Newsletter
Email marketing is absolutely necessary for any digital marketing campaign. Quite simply, it’s where the transactions happen. The following key elements will prepare you to capture those leads with an...
View ArticleWhy Your Customers Need You To Be Social
It’s fairly common to hear business owners talk about social media marketing as an option for their strategy, not a must. And that is true. You certainly don’t have to be on social media to market your...
View Article5 Ways to Use Instagram Video for Your Brand
I’ve posted another article about how video can be extremely beneficial for marketing your brand online, even helping to increase revenue for current clients. But the idea of video blogging is daunting...
View ArticleWhy Your Digital Media is Nothing without Multimedia
Photos and videos always look like a good idea. Literally. They’re extremely visually pleasing. But when it comes to getting pretty with online content, small brands understand the appeal and yet...
View ArticleLocal YouTuber Pens the Manual on Video Blogging in New Book
Local vlogger Amy Schmittauer traded the camera for the pen, authoring her first book Vlog Like a Boss. A practical, educational guide to video blogging, Schmittauer created the manual for what she...
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